
Database Management Fundamentals
Gain foundational knowledge of databases, structures, and queries. Learn to manage, retrieve, and update data effectively.

Track
Back Office
Level
Intermediate
Language
English
Duration
30 hours
Learning Mode
Learn at ALC or at Home
Introduction
- In this course, you will learn to:
- Identify the purpose and benefits of using databases for data storage, retrieval, and management
- Explain the effectiveness of databases in enhancing efficiency and organization in various applications
- Summarize the effectiveness of the database design in upholding data integrity and minimizing redundancy
- Demonstrate SQL skills for querying databases
- Examine proficiency by creating accurate and valuable reports through database querying
- Explain database security and administration practices
- Find techniques for managing user access and implementing security protocols
- Arrange the effectiveness of database security measures in data protection and administration practices
- Identify techniques for optimizing database performance (indexing, query analysis, and configuration)
- Differentiate non-relational databases from traditional relational databases, understanding their unique characteristics
- Reorganize knowledge of non-relational databases to make informed database selection decisions
- Describe data integration and migration techniques for transferring data between databases and systems
- Identify challenges in handling big data in distributed environments
- Demonstrate data governance principles and compliance requirements for database management
- Predict the importance of data privacy, ownership, and regulatory compliance
- Organize the ethical considerations of database management (data privacy, confidentiality, and responsible data handling)
- Categorize ethical considerations in real-world database management to ensure data privacy and confidentiality principles are upheld
What you'll learn ?
- At the end of this course, learners will be able to:
- Illustrate fundamental database concepts for data storage, retrieval, and management
- Compare the importance of databases in various applications
- Review skills to design relational databases with data integrity and minimal repetition
- Construct the significance of table structures, primary keys, foreign keys, and normalization for effective database design
- Examine skills in writing and using SQL statements for various database tasks
- Utilize SQL queries to retrieve, insert, update, and delete data
- Create meaningful reports from databases using SQL
- Modify knowledge of database security and administration practices
- Review the importance of managing user access and implementing security protocols
- Construct techniques to optimize database performance (indexing, query analysis, configuration)
- Formulate these techniques for faster and more efficient data processing
- Prepare the concepts of non-relational databases like NoSQL and document-oriented databases
- Develop skills in data integration and migration between databases and systems
- Utilize the skills to integrate and migrate data while ensuring data integrity and consistency
- Interpret big data concepts and distributed databases
- Differentiate challenges in managing large-scale data in distributed environments
- Assess data backups efficiently to protect against data loss
- Manage the importance of data privacy, ownership, and regulatory compliance
- Formulate principles for responsible and ethical database management
- Prepare practical experience in designing, implementing, and managing databases in real-world projects
- Construct data privacy, confidentiality, and responsible data handling
Syllabus
Service and Services Marketing – 1
- Service and Services Marketing Introduction
- Definition of Service
- Types of Processing Services
- Types of Contact Services
- Reasons Behind the Growth of the Service Industry
- Definition of Intangibility of Services
- Comprehension Round
- Intangibility Spectrum
- Features of Services
Service and Services Marketing - 2
- Why Focus on Services
- Definition of Service
- Comprehension Round
- Definition of Service Marketing
- Classification of Service Marketing
- Examples of Services
- Importance and Significance of Service Marketing
- Problems in Service Marketing
- Service Marketing Tringle
- Who uses Services Marketing?
- Using Services Marketing?
- Career in Service Marketing
Service and Technology 1
- Service and Technology Introduction
- Importance of Payment Gateways
- Ways in which Service Technology Works
- Benefits of Technology Enabled Services - Capital Efficiency
- Flexibility and integration
- Technology Enabled Services
Service and Technology 2
- Evolution of communication: Telephone
- Television Shopping Channels
- Age of Technology Services
- The Information Age
- Evolution from Personal Service to Automation & Self Service
- The rise in consumer data:
- Disadvantages of Technology Enabled Services - Loss of Jobs
- Phishing - Definition of Phishing
Services - Characteristics and Marketing Mix 1
- Explanation of Product
- Definition of Service Characteristics
- Example of Service Interaction
- Old and New Perspective of Service
- Services and Marketing
- Goods vs Services
- Characteristics of Services
- Intangibility
- Heterogeneity
- Solutions to Overcome Challenges in Heterogeneity
- Inseparability
- Perishability: Definition and Challenges
Services - Characteristics and Marketing Mix 2
- Services Marketing Mix
- Traditional Marketing Mix
- Product
- Example of Product Development
- Pricing
- Place
- Promotion
- Extended or Expanded Marketing Mix for Services
- Old and New Perspective of Marketing Mix
- Physical Evidence
- Process
- People
- The Seven Ps of Services Marketing
Work-Centric Approach
The academic approach of the course focuses on ‘work-centric’ education. With this hands-on approach, derive knowledge from and while working to make it more wholesome, delightful and useful. The ultimate objective is to empower learners to also engage in socially useful and productive work. It aims at bringing learners closer to their rewarding careers as well as to the development of the community.
- Step 1: Learners are given an overview of the course and its connection to life and work
- Step 2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
- Step 3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
- Step 4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
- Step 5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
- Step 6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
- Step 7: Learners are engaged in appreciation of real-life case studies developed by the experts.
- Step 8: Learners are encouraged to proceed from appreciation to imitation of the experts.
- Step 9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
- Step 10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
- Step 11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
- Step 12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!