Global Services Management
Explore the operational and strategic aspects of managing international service businesses.

Track
Service Management
Level
Beginner
Language
English
Duration
30 hours
Learning Mode
Learn at ALC or at Home
Introduction
- Discuss the concept, history, and components of supply chain management.
- Describe the characteristics of service supply relationships and their management.
- Discuss the concept of social media network and social media for Competitive Strategy and Edge
- Diagnose the concepts of Globalisation & Outsourcing along with advantages and disadvantages of service outsourcing.
- Identify the different types of services that are outsourced for Domestic Growth and Expansion.
- Examine the globalisation strategies used in service sector for broader customer base.
- Discuss the concepts, elements, scope, and factors involved in service capacity management.
- Examine the challenges, risks, and strategies in managing service capacity.
- Explain the theory, reasons, and configuration of queuing theory.
- Identify the generic strategies, pricing, and segmentation of demand management.
- Summarise the strategic capacity management, weekly work scheduling and its different strategies.
- Describe the concepts of yield management, its uses, factors, and benefits.
- Examine the prerequisites, systems, processes, and risk involved in Yield Management.
What you'll learn ?
- Interpret the idea, historical development, and constituent elements of supply chain management.
- Paraphrase the attributes of service supply relationships and how they are administered.
- Diagnose the idea of social media networks and their role in enhancing competitive strategies and gaining a competitive edge.
- Examine the ideas of Globalization and Service Outsourcing, including the pros and cons of outsourcing services.
- Report the various kinds of services that are outsourced to facilitate domestic expansion and growth.
- Diagnose the intricate globalisation strategies to facilitate its international operations and reach a broader customer base.
- Interpret the complex interplay of various elements and factors involved in service capacity management.
- Illustrate effectively managing service capacity by navigating various challenges and risks while implementing strategic approaches.
- Compare the analysis, modelling, and optimization of various factors and configurations of Queuing theory.
- Examine implementation of generic strategies that encompass pricing and segmentation techniques in demand management.
- Interpret intricate coordination of weekly work scheduling and implementation of diverse strategies to optimize operational efficiency and resource allocation.
- Paraphrase the complex strategies for optimizing resource allocation and pricing to maximize revenue based on various factors and demands, yielding substantial benefits.
- Diagnose the prerequisites, systems, and processes for yield management entailing managing risks to optimize revenue through dynamic pricing and resource allocation.
Syllabus
Supply Chain Management & Service Relationships 1
- Supply Chain Management
- History of Supply Chain Management 1
- The increasing popularity of ‘Logistics’
- The Technological Revolution
- Globalization
- Components of Supply Chain Management
- Components of Supply Chain Management 2
- Service Supply Chain Management
- Supply Chain Models
Supply Chain Management & Service Relationships 2
- Characteristics of Service Supply Relationships
- Four categories of Services
- Customer – Supplier Duality
- Service Supply Relationships – Hubs, Not Chains
- Service Capacity
- Management of Service Relationships
Social Media in Services and Professional Service Firms 1
- Web 1.0 vs Web 2.0
- Social Media
- Social Media Networks
- Characteristics of Social Media
- Social Media for Competitive Strategy and Edge
- Customer Convenience
- Co-creation
- Lego Case Study
Professional Service Firms 2
- Attributes of Professional Service Firms
- Service Consulting Firms
- Service Consulting Applied to the 5 Ps
- Service Consulting Workflow
- Strategies and Tips for Service Consultants
Outsourcing Services 1
- Globalisation & Outsourcing
- Outsourcing
- Definition & Example of Outsourcing
- Fundamentals Of Outsourcing
Outsourcing Service 2
- Benefits of Outsourcing
- Core Competency
- Costs
- Costs- Labour Costs
- Costs- Overheads
- Costs- Cash Flow
- Access to Expertise and Infrastructure
- Risk Mitigation
- Economy of Scale
- Risks and Challenges in Outsourcing
- Risk Factor
- Cultural Differences, Miscommunication
- Substandard Quality
- Loss of Control
- Atrophy of In-House Capabilities
- Loyalty Compromised
- Classification of Businesses for Outsourcing
Domestic Growth and Expansion Strategies 1
- Domestic Growth And Expansion
- Talking Head Section
- Definition Coach 1
- Domestic Growth And Expansion - 2
- Domestic Growth And Expansion - 3
- UltraTech Case Study
- Focused Service
- Definition Coach 2
- Focused Service - 2
- Focused Network
- Clustered Service
- Definition Coach 3
- Clustered Service - 2
- Definition Coach 4
- Diversified Network
Domestic Growth and Expansion Strategies 2
- Definition of a franchise
- Domino’s Pizza- Case Study
- Reasons for franchising
- Retail franchising
- Definition for Retail Franchising
- Retail franchising 2
- Benefits to retailers from Franchising
- Five Points of Entry in Indian Markets
- Procedure to get a Franchise
- Issues that Franchises Face
- Franchisee Autonomy 1
- Definition for Franchisee Autonomy
- Franchisee Autonomy 2
- Franchise Contract
- Conflict Resolution
Globalization of Services - 1
- Understanding Globalization
- Benefits of Globalisation
- Challenges of Globalisation
- Strategies for Globalisation / Global strategy
- 5 C’s of Strategic Planning /Customers
Globalization of Services - 2
- Currency
- Country
- Glocalization
- Planning Transnational Operations
- Cultural Transferability
- Labour Market Norms
- Host-Government Policy
Global Service Strategies -1
- The 5 Ps in Action
- Fundamentals of global Service Strategy
- Multi country expansion
- Importing customer
Global Service Strategies -2
- Following the Customer
- Follow the Customer Strategy
- Service Offshoring
- Swiss Post Solutions- Case Study
- Beating the Clock
Strategies for Managing Demand -1
- Generic Strategies / Demand Management
- Level Capacity
- Customer induced variability / Arrival Variability
- Chase Demand
Strategies for Managing Demand -2
- Segmenting Demand
- Offering Pricing Incentives
- Promoting Off Peak Demand
- Developing Complimentary Services
- Reservation Systems & Overbooking
Strategies for Managing Capacity -1
- Demand and Supply
- Demand Fulfilment
- Service Capacity
- Capacity Planning and Management
- Measuring Service Capacity
- Capacity Managers
Strategies for Managing Capacity -2
- Strategic Capacity Management Techniques
- Weekly Work Shift Scheduling
- Weekly Work Shift Scheduling with days of constraint
- Work shift Scheduling Process
- Alternate Ways of Strategic Capacity Management
- Sharing Capacity - Coworking Case Study
Concept of Yield Management
- Why used Yield Management
- Calculating Yield
- Factors that influence yield management
- Tips for Yield Management
- Case Study Spice-jet Airlines
- Benefits of Yield Management
Yield Management- 2
- What is Yield Management
- History of Yield Management
- Prerequisite for Yield Management
- Applications of Yield Management
- Strategy for Yield Management
- Yield Management - Roles
- Case Study- Holiday Inn
- Case Study- RyderFirst
- Case Study- Restaurant Catering Software
- Case Study- Amtrak
Yield Management: Process, effectiveness, and risks
- Fundamental differences
- Prerequisite for yield management:
- Reasons to use yield management systems
- Yield Management System
- Yield Management Process
- Yield Management: Effectiveness and Advantages
- Yield Management Risks
Myths about yield management
- Selling the right product
- To the right customer
- At the right time
- For the right price
- Case study in Publishing
- Myths about Yield Management
Work-Centric Approach
The academic approach of the course focuses on ‘work-centric’ education. With this hands-on approach, derive knowledge from and while working to make it more wholesome, delightful and useful. The ultimate objective is to empower learners to also engage in socially useful and productive work. It aims at bringing learners closer to their rewarding careers as well as to the development of the community.
- Step 1: Learners are given an overview of the course and its connection to life and work
- Step 2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
- Step 3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
- Step 4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
- Step 5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
- Step 6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
- Step 7: Learners are engaged in appreciation of real-life case studies developed by the experts.
- Step 8: Learners are encouraged to proceed from appreciation to imitation of the experts.
- Step 9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
- Step 10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
- Step 11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
- Step 12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!