TiliMili

Challenges

All schools were under lockdown since March 14, 2020, due to COVID-19. Most of the students studying in government schools and government-aided schools are totally deprived of education because of lack of state-wide reliable internet infrastructure with dependable connectivity and bandwidth and unavailability and unaffordability of dedicated desktops, laptops or mobile access devices in homes.

Solution

MKCL-KF developed a video content dedicated to school curriculum of std. 1st to 8th and telecasted it in the form of a Mega TV-serial comprising 864 episodes as a vast majority of students either have TV at home or in the neighborhood.

Best Features

• In each episode of the series, you will get to see how children learn by themselves while laughing and playing.
• The series will continue to inspire millions of children to learn on their own every day, building their confidence and teaching them how to learn for themselves.
• Since action-oriented activities are the main medium of education in this series, students studying in other mediums but who understand Marathi will also find this series useful.

Benefits Client Gets

• This series provided an easy, enjoyable learning experience in education especially to children who did not have access to computers, smart phones or internet network coverage.As per Broadcast Audience Research Council (BARC) India Report , the serial was Viewed by Approximately 1.5 Crore People during pandamic